What is SEO? and do you need it?
Consider this:
- $1 of every $6 is spent online
- There are 100s of millions of websites competing for these customers
- The majority of traffic to these sites is driven by the search engines
- Only the top 10 websites on listed on the search engine results page
- 90% of searchers don’t look past the first page
These facts indicate that if your website is not on page 1 for your products/services, in the eyes of your prospects, you may as well not exist!
By not ranking, you are literally turning away 1000s of hot leads and prospects who are searching for the product or service that you provide. In this situation you have two options to deliver traffic from the search engines:
1. Buying Ads on a Pay Per Click basis. E.g. Adwords
2. Improving your organic (non-paid) search engine rankings.
SEO vs. PPC: the facts
PPC Pitfalls
PPC can be a great and easy way to immediately generate traffic for your website. It can give your website immediate visibility in the search engines. The picture below shows how PPC ads are placed at the top and right hand side of the Google search results:
However, PPC prices are not what they were in 2005. Year on year they are rising at a fast pace. This is due to more and more competitors entering the paid search market driving costs up to anywhere between £2 to £10.00+ for a single click!!
In addition to the large expenses, investing in PPC will produce no long lasting benefitbecause as soon as you stop paying the search engines, the traffic is turned off.
SEO advantages
As a result, more and more website owners are increasingly employing the efforts of a SEO company to deliver first page rankings resulting in:
- Long-term sustainable traffic at fractions of PPC costs,
- Access to the lionshare of search engine users who dont click on ads.
Search Engine Optimisation, or SEO is the technical process of getting your website listed higher or ‘improving visibility’ in the search engines, in particular, Google which gets the lionshare of web traffic.
Companies who have not invested in SEO, drive traffic to from search engines via Pay per
More ROI than PPC
With SEO, using only a fraction of your adwords budget, you can get the same number or more qualified clicks from the organic listings instead. You can often save 75% on your marketing costs meaning higher ROIs and signicantly improved bottom lines.
SEO gives you access to a larger customer base than PPC
Not only is SEO cheaper than PPC, but it is capable of delivering far more traffic than even the best PPC ads.
All the Ads on Google will on average see 10-20% clickthrough rate (CTR) on total monthly searches, whereas the organic listings will enjoy the remaining 80% -90% of CTR .
In a recent study conducted by Comscore which is the Webs no.1 marketing research company, it was discovered that 92% of all Internet Clickthroughs are organic, compared to 8% PPC.
This interesting web phenomena where users automatically ignore advertisments has been coined Banner Ad blindess, and it is a major reason why many large companies who spend millions on PPC for top placements, also spend heavily on ranking top in organic listings as well.
SEO has other benefits over PPC
Apart from increased ROI and access to a larger customer base, SEO has other additional side benefits over PPC marketing. One of these is the prestige of being ranked top for your keyword.
Many clients who have gone to the top positons in their niche, isntantly become recognizeable as market leaders in the eyes of their customers, and as a result enjoy better conversions.
How do we outperform other SEO companies time and time again?
SEO is a technical process which requires a high level of knowledge about web architecutre, and how search engines alogorthims work.
After years of testing, testing, and more testing! on 100s of websites, we have produced a series of repeatable technical process which deliver unbeatable results.
Excellent communication and personalised approach
Bazooka Search works with many companies, but we have never wanted to be a faceless company.
We understand SEO is a highly technical process and clients expect a certain level of support and handholding.
So we make ourselves available for email and phone during business hours, and live chat for many hours outside of it.
Google’s tips for choosing the right SEO
Not many people know this, but Google actitively support websites working with honest SEO companies like us and we work within the guidelines that they have outlines below.
You can read their advice by clicking on the link…
There could not be a better time to invest in SEO
As mentioned earlier, PPC advertising still dominates the total online marketing spend at a whopping 89% compared to SEO at 11%.
This is even more surprising considering that 90% of all internet clickthrough is via natural listings.
This bizarre disproporton is because most companies dont have the first clue when it comes to SEO, and are often years behind market leaders who keep up to date with changing trends in search marketing by either employing well paid SEO consultant or outsrourcing their SEO to a company like Bazooka Search.
We want your business, and we want to help you create huge revenue from your partnerhip with us.
We want to work with serious clients only
But we only want to work with serious partners who are genuine about a high quality SEO programme as it will be a large investment of our time and resources.
So before you make a decision, we ask you submit your website and URL for a short website audit which will give us and you more information about your websites current SEO strengths and weaknesses, and where we may be able to help.
Many thanks,
Muz Azar,
CEO of Bazooka Search